Session #6 - 2:35 – 3:30 pm

You’ve built your community, it’s time to Mobilize them!

You’ve got a bunch of Facebook fans, and they love your content, or at least like it. But so what? We’re going to talk about how to understand your community in a deeper way to mobilize that community and support your organization’s strategic goals.

The best market research should facilitate action. The boom in new and evolving research technologies offer us an unprecedented  opportunity to co-create, move ideas forward, and create change. In the social good and social innovation space this is a particularly exciting time!

Our presentation covers: MROC for The Because I Am a Girl Initiative ( to develop deeper online engagement, more donor touch points and the co-creation of social content

Youth-led Qualitative Community Research designed to develop and co-create a Youth Social Innovation Enterprise Ecosystem designed to address the growing problem of youth unemployment
Caroline Wilson
Founder & Managing Director, Vireo Research

Caroline has over 12 years experience in marketing, research and strategic consulting. She is experienced in developing long-term research and marketing programs for companies and organizations seeking to harness the power of community. She's worked with a wide range of clients across North America and Europe, and is passionate about brands and organizations both global and local.

She worked in research and strategy for boutique IP research agency, Corbin Partners and the youth marketing agency, Youthography, before founding Vireo Research in 2009.

Caroline grew up in both Canada and the UK. She has a diploma in Health and Social Studies, and an M.A. in English Literature from the University of Glasgow. She sits on the board of The Sharing Place Food Bank, and teaches New Research Technology for the Post-Graduate Market Research Analyst program at Georgian College.