Keynote - 9:00 – 10:10 am

Pulling back the curtain on client side research

Vendors and clients: Do we understand each other well enough to work as a unified team?

This session will help you understand:

This will help you approach your clients and new prospects with a different point of view that will help you close more deals, be a better vendor and become a valued partner.

Gail Livermore
Senior Manager Guest Insights & Seasonal Marketing, Target Canada

Gail Livermore has spent more than seven years listening to over 600,000 consumers. As part of her current role as the head of Guest Insights at Target Canada, Gail overseas all research and consumer insights. She is dedicated to representing the voice of the guest, uncovering consumer insights and guiding strategy throughout the organization. Gail has previously lead research and insights teams at Loblaw Corporation and Spin Master Toys, after receiving her MBA from Wilfrid Laurier University.