Program at a Glance


Time
Stream 1
Stream 2
8:45 – 9:00 am Opening Remarks
9:00 – 10:10 am Keynote

Gail Livermore, Target Canada

10:10 – 10:25 am Break
10:25 – 11:20 am Session #1
Immersing Yourself in Fun

Linda Turner, Mondelez
Isabelle Landreville, Sylvestre Marketing

Session #2
Bringing the Qual into Quant with Games for Research

David Wiszniowski, Research Through Gaming

11:25 – 12:20 pm Session #3
Panel “Ask the recruiter”

Moderator: Margaret Brigley, CMRP
Panel:
    • Dave Kains, CMRP – Partner, Metroline
    • Leila Siddiqi, Senior Strategist, Fresh Squeezed Ideas
    • Kristi Turnbull, VP Consumer Vision
    • Dawn Smith, CMRP – Dawn Smith Field Management
       Service Inc.

Session #4
The Marketing Challenge

Terri Bressi, Research & Incite
Mary Logan, Research & Incite

12:20 – 1:20 pm Lunch
1:20 – 2:30 pm Keynote
Connecting, Competing & Winning in a Challenging Business Environment!

Merrill Dubrow, M/A/R/C® Research

2:35 – 3:30 pm Session #5
Connecting with Canada’s Diverse Ethnic Communities

Kathy Cheng, Environics Research Group

Session #6
You’ve built your community, it’s time to Mobilize them!

Caroline Wilson, Vireo Research

3:30 – 3:45 pm Break
3:45 – 4:40 pm Session #7
Brand Rehab – Reconnecting With Consumers To Rescue Struggling Brands

France Bragado, Ipsos Reid UU

Session #8
Psychoanalytics

Thelma Beam, Research Strategy Group
Deborah Adie Boyd, Research Strategy Group

4:45 – 6:00 pm Keynote
Connecting At the Level of Heart

Naomi Henderson, RIVA Market Research - RIVA Training Institute

6:00 – 8:00 pm Cocktail Reception